The client was running for Board of Education and had no ideas. We did a research of the demographics in the area and determined the best approach would be a colorful look which catered to the high-end consumer. I borrowed the bitten apple look and designed my own apple to link Yolanda with education and cutting edge forward thinking. By placing the apple in the mouth of the Y we could begin to utilize the Y as an icon unto itself.
My Success Story
In the time working with Yolanda Johnson and her campaign manager, I was able to create a marketing plan which not only gave her he attention she needed to compete, but won the audience to help Yolanda win the position. In the marketing pamphlets and mail-outs below we chose to appeal to the voters by using both stock photos, candid photo visuals and information showcasing how their vote could benefit the next generation.