Birthing a new organization
I was commissioned by the Georgia Youth Football Association to create the corporate branding for the birthing organization. The need was to communicate youth football organization where teams would travel the state of Georgia in competition.
So I began with the idea to create an identity that could easily be reproduced on paper, shirts, and other marketing material. I chose a sans serif font to offer a high energy modern feel.
In the end the company wasn’t able to launch because of a lack of financial backing and the project was halted.